Communications Guidebook.

Relentless.

We do what we do to relentlessly reach the next person for Jesus. That’s what we’re about.

One way to do that is by communicating with clarity, kindness, and love. Whether you’re emailing a group of volunteers or answering questions about an event, it’s important that you are authentic, genuine, and warm.

This guidebook is a resource to come back to if you aren’t quite sure what to say or how to say it. We’ve got you covered.

So what is the Embrace voice?

A voice is the written and spoken expression of a brand and creates parameters around how to communicate from various platforms.

Why is it important to have one consistent voice?

Everyone has their own unique personality, and we all play an important part in this church. But in order for our communication to be effective, it’s vital to have a strong, cohesive way of speaking across the organization.

Though our voice doesn’t change, our tone adapts to our attendees' feelings and situations. At times it is casual and warm and other times it could be more heartfelt and meaningful.

welcoming

inviting

lighthearted

fun

honest

authentic

encouraging

warm

approachable

casual

conversational

The Embrace voice is conversational and engaging. It should demonstrate transparency and lightheartedness and a desire to relate with our audience in an authentic and genuine way.

Embrace Brand Values

We exist to relentlessly reach the next person for Jesus.

So he set off and went to his father. But while he was still far off, his father saw him and was filled with compassion; he ran, embraced him, and kissed him. - Luke 15:20

Embrace is one church, made up of multiple campuses and network churches. We exist to relentlessly reach the next person for Jesus. No matter who you are, you belong here.

Everything we do happens through four values: encounter, compassion, embrace, and run.

Style Guide.

Dates & Times:

August 31 is correct. August 31st is incorrect.
September 5 is correct. Sept. 5th is incorrect.
8 am is correct. 8 A.M., 8a, 8:00AM, or 8a.m. are incorrect.
When listing out multiple times, add am or pm to the end. Example: 8, 9:15, 10:30, & 11:45 am.